What is a copywriter? According to Wikipedia, copywriting is:
“the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.”
So, to put it simply, a copywriter is someone who helps business market their services and products by communicating ideas.
Usually this happens through writing such as on websites, blogs, and in press releases, white papers, and case studies.
Melbourne copywriter Damien Elsing explains:
I’m often approached by clients to help them develop content for their website or other promotional material. The content can take many forms such as scripts, ebooks, or articles and is then promoted to the business’ audience to move them to action.
The result? A good copywriter can make a huge difference to sales and conversions. By using the right words and language, and connecting with the reader on an emotional language, a skilled copywriter will take your existing content and turn it into something that gets amazing results.
So what’s the difference between a freelance copywriter and a copywriter that works for an agency?
A freelance copywriter will be a lot more affordable because they are usually a solo consulting business. A copywriter associated with an agency is usually part of a larger organisation that has a large marketing budget that it needs to fuel, and it’s also attempting to grow the company and build revenue. You, the client, will be paying for all of these overheads. When hiring a freelance copywriter, on the other hand, you’re simply paying a very efficient hourly rate for an expert consultant who can look at your material and be on call to guide you in both the creation and improvement of results-focused content.
Questions? Ask your copywriting questions in the comments section below.